A german eyewear start-up company, You Mawo reached out to us with a brief for a large number of materials.

They needed:

  • pictures showcasing more than 70 frames from 4 different collections

  • a video that shows their 3d face scanning process

  • product stills and lifestyle photos

  • content for social media 

We've decided to make a shoot in our studios in Bucharest with several teams working in parallel.

  • 3 shooting days in total

  • in 2 studios with 4 different sets

  • 1 video director + dop filming 1 day

  • 1 lifestyle photographer shooting for 2 days

  • 1 social media videographer shooting for 2 days

  • 2 still-life product photographers shooting for 1 day

  • 7 talents in total, 5 adults and 2 minors

Here is a video summing up the whole project:

We've delivered:

  • 1 campaign video

  • 100+ lifestyle photos

  • 50+ social media video clips

  • 70+ product photos

Final video’s directors’s cut by Ilinca Nanoveanu:

Some of our favorite lifestyle photos by Lehel Kelemen:

And our in-house photographers, Ahmad Askar’s and Andrei Sabie’s still life work:

Client: You Mawo
Producer: Balint Hajagos
Producer/Director: Ilinca Nanoveanu
Production: Almost Ready
Director of Photography: Oscar Ungváry
Lifestyle Photography: Lehel Kelemen (Almost Ready)
Product Photography: Ahmad Askar and Andrei Sabie (WellDone)

Styling: Andreea Leta
Make-up and hair: Delia Tudose
Casting: Dana Pavelescu (Shine)
First AD: Anna Chiuariu
Retouch and Post-Production: WellDone