A german eyewear start-up company, You Mawo reached out to us with a brief for a large number of materials.
They needed:
pictures showcasing more than 70 frames from 4 different collections
a video that shows their 3d face scanning process
product stills and lifestyle photos
content for social media
We've decided to make a shoot in our studios in Bucharest with several teams working in parallel.
3 shooting days in total
in 2 studios with 4 different sets
1 video director + dop filming 1 day
1 lifestyle photographer shooting for 2 days
1 social media videographer shooting for 2 days
2 still-life product photographers shooting for 1 day
7 talents in total, 5 adults and 2 minors
Here is a video summing up the whole project:
We've delivered:
1 campaign video
100+ lifestyle photos
50+ social media video clips
70+ product photos
Final video’s directors’s cut by Ilinca Nanoveanu:
Some of our favorite lifestyle photos by Lehel Kelemen:
And our in-house photographers, Ahmad Askar’s and Andrei Sabie’s still life work:
Client: You Mawo
Producer: Balint Hajagos
Producer/Director: Ilinca Nanoveanu
Production: Almost Ready
Director of Photography: Oscar Ungváry
Lifestyle Photography: Lehel Kelemen (Almost Ready)
Product Photography: Ahmad Askar and Andrei Sabie (WellDone)
Styling: Andreea Leta
Make-up and hair: Delia Tudose
Casting: Dana Pavelescu (Shine)
First AD: Anna Chiuariu
Retouch and Post-Production: WellDone